Michael Kromwyk has been appointed Head of Sales and Marketing at BBS Pharmaceuticals with responsibility for brand and marketing programs, sales strategy, growing product sales, partnering initiatives, building relationships, building sales, and growth pipeline.
He is an experienced Executive with over 25 years of experience in leading high-performance Sales and Marketing teams across different industries and products with the scope to grow capability and performance.
“I am really excited about joining the BBS Pharmaceuticals family. And I mean family as in my short time here I have already experienced something unique that I haven’t ever experienced before in a work environment; CEO, Directors and colleagues really care about everyone on the team, just like a family. But underlying this family is true commercial passion and a drive to succeed. This is what is making me really excited about joining the company,” says Michael who previously worked in strategic business development and marketing at several companies in Australia where he led diverse teams within Marketing, B2B sales, Media buying, Call Centres, Retail Shops, Digital, NDIS, Administration, Operations and direct sales.
Michael is a brand builder who has successfully revitalised brands while driving growth in various industries.
Implementing marketing and operational strategies and developing new business opportunities will be the key focus for him here at BBS Pharmaceuticals.
Michael is excited to be joining our team as the business becomes operational and is looking forward to building enduring relationships with off-take partners, suppliers, distributors, and the entire medicinal cannabis industry.
“Medicinal cannabis is not well understood by Australian Governments, the medical fraternity, and the general community, but there is an under sway of momentum building. This industry is about to break out as it becomes legitimised and there is consumer demand for the product. To be at the cutting edge and to be able to provide quality Australian grown and manufactured product to the world is what is driving me in the early stages of my time here at BBS Pharmaceuticals,” he says.
Michael’s greatest strengths are his creativity, drive, and leadership.
He holds a Bachelor’ s degree from Flinders University and a Masters of Business Administration from the University of SA (2011).
Michael lives in Adelaide with his wife and three children.
In his free time, he likes to compete in marathons and participate in long-distance running events. He is also an avid reader.
On behalf of everyone here at BBS Pharmaceuticals, Michael welcome to the family!